Investor Press Release
ICF Next Wins Six Innovation SABRE Awards
Skittles' "Exclusive the Rainbow" campaign was also a finalist for the evening's biggest award, Best in Show. In the six-year history of the Innovation SABRE Awards, ICF Next has won the show's top honor three times, and has been named a finalist three times (as Olson Engage).
"[The campaign] found a way for Skittles to be as high-profile as previous years without shelling out
Part of the Holmes Report's SABRE (Superior Achievement in Branding, Reputation and Engagement) Awards, the Innovation SABREs recognize "insight and innovation" in digital and social media, data and analytics and content creation in all its forms. According to organizers, this year's event drew a record number of entries.
Heading into the show, ICF Next campaigns were shortlisted 20 times, more than any other agency. And it won in a broad range of categories, ranging from "Best Content Creation for Media Sites" (Jim Beam) to "Best Use of Social Networks" (Heinz Mayochup) as well as for "Micromarketing" (Reynolds), among others.
"Great agency brands are built primarily on great client work, which makes this national recognition particularly meaningful this year as we launch ICF Next," said
ICF Next brings together ICF's global award-winning marketing, communications and associated technology expertise, offering clients a full set of capabilities in strategy and transformation, insight and analytics, creative engagement, technology and channels and loyalty and customer marketing. Read more about ICF Next.
ICF is a global consulting services company with over 5,500 specialized experts, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.
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