Investor Press Release
ICF Olson Names Bryan Specht to Lead Brand Business
Bryan Specht, president of ICF Olson's award-winning PR and social agency, Olson Engage, now also assumes leadership of the agency's brand work. In this expanded role, Specht ensures the agency's engagement and brand teams continue to work in partnership with ICF Olson's other practice areas to offer compelling solutions to customers.
"Because it has become much harder to break through the noise and the clutter, clients need customized approaches that deeply integrate world-class brand work with industry-leading engagement, outreach and technology strategies," said
Today's announcement marks the latest step in a series of ICF Olson leadership updates, including Chip Knicker recently joining the company to lead the digital business, which delivers engagement platforms, strategies and user experience solutions through enterprise-class content management and e-commerce technologies.
One of the world's top 50 marketing and communications agencies, ICF Olson offers uniquely broad and deep expertise across the entire spectrum of marketing services including advertising, digital engagement, public relations, loyalty, customer relationship management and brand management. Read more about ICF Olson.
ICF is a global consulting services company with over 5,000 specialized experts, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.
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