Investor Press Release
ICF Olson Wins Best in Show at Innovation SABRE Awards
ICF Olson Engage earned the highest honor—Best in Show—for its work on Paqui's One-Chip Challenge, which raised awareness of the chip brand by calling on consumers and media to eat "the world's spiciest chip." The campaign, which featured a single chip sold in an individual, coffin-shaped box, received widespread awareness from a spot on the Today Show to massive social media engagement delivering over one billion impressions and driving increased distribution and sales.
"This recognition is particularly meaningful because these awards are intended to celebrate 'what's next' in marketing and communications," said
The Paqui campaign also won four additional "best of" category honors including Digital Promotions, Activations, Earned Media and Product Launch. Other Olson Engage campaigns receiving category honors were Elevate
The Holmes Report's Innovation SABRE (Superior Achievement in Branding, Reputation and Engagement) Awards recognize "insight and innovation" in digital and social media, data and analytics and content creation in all its forms. The SABRE Awards are the most-entered PR awards competition.
One of the world's top 50 agency companies, ICF Olson is purpose-built for new realities facing clients. ICF Olson boasts uniquely broad and deep expertise across the entire spectrum of marketing services and has been recognized with numerous top industry accolades for its work in loyalty, customer relationship management, advertising, communications and digital marketing. Olson Engage's various industry awards include being a finalist for four PR Week Awards including
ICF is a global consulting services company with over 5,000 specialized experts, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.
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