The new and expanded work is driven by clients across diverse industries that include several of the world's largest hospitality companies, a major U.S. rail transport system, a leading global financial services company, a nationwide performing arts loyalty program, a large national nonprofit, a global telecommunications and internet provider, a multi-national media publication, a consumer-packaged goods manufacturer and a regional airline.
Olson 1to1 will provide a range of services including technical and operations support leveraging its proprietary loyalty and CRM platform Tally, creative development, strategy, campaign operations, email services and analytics to support the clients' customer loyalty and rewards programs.
"Olson 1to1 has played a key role in helping our clients deliver rich and meaningful member experiences that drive engagement, retention and growth," said
One of the world's top 50 marketing and communications agencies, ICF Olson offers uniquely broad and deep expertise across the entire spectrum of marketing services including advertising, digital engagement, public relations, loyalty, CRM and brand management. Olson 1to1 is a named leader in loyalty by
Read more about ICF Olson and Olson 1to1, and download the agency's Humanizing Loyalty report which explores how brands can drive loyalty at scale.
About ICF
ICF is a global consulting services company with over 5,500 specialized experts, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.
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SOURCE ICF